Style99 April/May 2011

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THE 99 MOST INFLUENTIAL FASHION & BEAUTY BLOGS

This Is Not Your Average Top Fashion Blogs List

GET THE FULL LIST

The full ranking includes over 1000 manually reviewed, categorized fashion and beauty blogs with contact information, including Facebook and Twitter pages when available.

STYLE 99 APRIL/MAY 2011 FULL INDEX
No longer available for purchase

SELECTIVE QUANTITY We started with an index of more than 1000 manually reviewed fashion blogs and beauty blogs from around the world to get to the 99 listed below. Some are from first hand knowledge, others were discovered through countless hours of following blogrolls and network publisher listings.	QUALIFICATION With each update, we eliminate abandoned or infrequently updated blogs, crunch data and assign a score representative of general content quality, popularity and buzz. The 99 most influential blogs span multiple categories: from the street and personal style of trendsetters around the world, to breaking fashion news and beauty reviews. More on the methodology	THE TOP 99 Are these the best fashion blogs? Best is subjective, but it's certainly the best measure of global style influence to date. Simply put, the Style99 is the most comprehensive, objectively measured guide to online fashion media out there. Period.

April/May 2011

Next update: September 19, 2011 (Published September 26, 2011 9pm EST)

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RANK	BLOG NAME	PR	LS	UD	UI	A	FD	BL	Sum
99	The Beauty Brains	3	5	5	11	10	6	9	49
98	My Fashion Life	3	5	6	11	10	4	10	49
97	My Daily Style	6	6	4	6	10	9	9	50
96	Punky b's fashion diary	5	6	4	7	11	8	9	50
95	Honestly...WTF	1	4	5	9	13	9	9	50
94	High Snobette	5	6	5	9	10	7	8	50
93	Hint Mag	6	5	5	11	9	5	9	50
92	Street Peeper	6	5	3	6	11	10	10	51
91	Tendances de Mode	6	4	4	8	10	6	13	51
90	Because I'm Addicted	6	6	5	9	10	8	7	51
89	Pandora	5	6	5	9	10	10	6	51
88	The Budget Babe	5	5	5	10	11	6	9	51
87	A Blog to Read	4	5	5	11	13	4	9	51
86	The Fashion Bomb	3	5	6	11	13	7	6	51
85	Denimology	5	4	5	11	11	6	9	51
84	Fashionismo	5	6	4	8	12	7	10	52
83	Style by Kling*	5	5	4	8	12	9	9	52
82	Anna Dello Russo	4	5	4	8	9	9	13	52
81	Styleclicker	7	5	4	8	10	8	10	52
80	Mrs. O	5	5	4	9	10	10	9	52
79	Makeup Geek	5	3	4	9	13	9	9	52
78	Kingdom of Style	5	6	5	9	12	7	8	52
77	Denim Blog	4	5	5	11	13	5	9	52
76	Manolo's Shoe Blog	5	7	5	11	8	5	11	52
75	Fashion Squad	5	6	5	9	10	8	10	53
74	Japanese Streets	5	3	4	9	11	11	10	53
73	Blondinbella	6	4	5	9	12	8	9	53
72	Tokyo Fashion	5	4	5	10	10	8	11	53
71	Afrobella	4	6	5	10	11	7	10	53
70	Bag Snob	5	6	5	10	11	6	10	53
69	Elle News Blog*	3	5	6	11	13	5	10	53
68	Shoe Blog	5	4	6	11	12	4	11	53
67	Love Maegan	5	5	5	9	12	8	10	54
66	Hanneli	5	6	5	9	10	9	10	54
65	The Business of Fashion	5	5	5	11	11	7	10	54
64	Fashion Indie	5	5	6	11	12	6	9	54
63	Nitrolicious	5	6	6	12	11	5	9	54
62	knight cat	5	6	5	8	10	9	12	55
61	Karla's Closet	6	6	5	9	10	10	9	55
60	Put This On	5	6	5	9	10	8	12	55
59	Stil in Berlin	7	6	5	9	9	9	10	55
58	Trendencias	5	7	5	9	13	6	10	55
57	All Laquered Up	5	6	5	10	10	7	12	55
56	The Cobra Snake	6	5	5	10	11	9	9	55
55	MTV Style*	5	4	8	11	13	5	9	55
54	Kenzas	5	4	4	8	13	10	12	56
53	Street Etiquette	5	6	5	9	10	11	10	56
52	Purple Diary	6	5	5	9	12	10	9	56
51	A Shaded View on Fashion	5	5	6	11	9	11	9	56
50	SLAMXHYPE	6	6	6	11	13	5	9	56
49	P.S. - I Made This...	5	5	5	9	10	12	11	57
48	This Is Glamorous	6	6	5	9	12	8	11	57
47	Gala Darling	5	5	6	11	13	8	9	57
46	Makeup and Beauty Blog	5	6	6	11	13	6	10	57
45	ShowStudio	5	5	6	12	10	8	11	57
44	Fashionista	6	6	5	9	14	9	9	58
43	The Man Repeller	4	5	5	9	11	14	10	58
42	Hel Looks	6	5	5	10	10	10	12	58
41	A Continuous Lean	6	6	6	11	10	9	10	58
40	the Moment*	7	6	6	11	14	4	10	58
39	College Fashion	5	5	6	11	13	8	10	58
38	Bella Sugar	6	7	6	11	13	5	10	58
37	Styleite	6	7	7	12	13	4	9	58
36	Advanced Style	6	5	5	9	10	14	10	59
35	Les Mads	6	7	5	10	13	8	10	59
34	Style Bubble	6	7	6	11	10	9	10	59
33	On the Runway*	7	6	6	11	12	5	12	59
32	Independent Fashion Bloggers	6	8	7	11	13	8	6	59
31	SheFinds	6	6	6	12	13	6	10	59
30	Style Scrapbook	5	6	5	9	13	11	11	60
29	Who What Wear	6	6	6	11	14	6	11	60
28	Redcarpet Fashion Awards	6	5	6	11	13	9	10	60
27	The Budget Fashionista	6	7	6	12	13	6	10	60
26	Nice Kicks	4	7	7	12	14	7	9	60
25	The Blonde Salad	5	6	5	9	14	12	10	61
24	Sea of Shoes	6	7	6	11	11	11	9	61
23	Temptalia	5	6	7	12	13	8	10	61
22	Jak & Jil	6	7	7	12	13	7	9	61
21	Garotas Estupidas	5	7	5	9	13	10	13	62
20	Bryan Boy	6	7	6	11	12	9	11	62
19	Fashionlogie	6	7	6	11	13	8	11	62
18	Fashion Gone Rogue	5	7	6	11	14	10	9	62
17	the Cut*	7	7	5	10	13	8	13	63
16	The Purse Blog	6	7	6	11	15	7	11	63
15	FabSugar	6	6	6	11	14	7	13	63
14	Selectism	6	9	7	13	13	5	10	63
13	Le Blog de Betty	5	7	6	11	13	12	10	64
12	Cupcakes and Cashmere	5	7	6	11	14	12	10	65
11	The Cherry Blossom Girl	6	7	6	11	13	12	12	67
The Top 10 Most Influential Style Blogs
10	Fashion Toast	6	8	6	11	13	13	11	68
09	FaceHunter	7	7	6	11	11	12	14	68
08	Style Rookie	6	7	6	11	11	15	13	69
07	Garance Dore	6	8	7	12	14	12	10	69
06	Go Fug Yourself*	5	7	7	12	14	14	10	69
05	Refinery29	6	8	8	13	15	8	12	70
04	Stylelist	7	9	8	13	15	8	14	74
03	High Snobiety	6	8	9	14	15	7	15	74
02	Hypebeast	6	8	10	15	15	10	15	79
01	The Sartorialist	7	10	10	14	14	15	15	85
Share this Retweet on Facebook on LinkedIn *Alexa score estimated based on other sites with similar data profiles Within striking distance, Modelinia, What I Wore, Park & Cube (one of our 2010 Ones to Watch), Oh So Coco, Vanessa Jackman and Nerd Boyfriend (also one of our 2010 Fashion Blogs to Watch) all had an overall score of 49. Incremental increases in any of the measured areas could see them move into the top 99 with the next update.

Who's Included?

There are a number of websites with related content - think Loobook.nu or Chictopia. While we think they're great sites, this ranking is focused solely on blogs, or sites where fashion or beauty blog posts by an identifiable author or authors are responsible for a significant portion of the content. Forums, voting and other sites where content is largely community generated are not included.

Blogs that are part of larger sites - the New York Times' blog the Moment, for example, are ranked solely on their own metrics which are separate from those of the parent site.

Methodology

PR (PageRank)

Range: 0-10

This is the number that shows up on the little green bar for each blog using the Google Toolbar. An indicator of the number and quality of links to a page. In this case, to the main page of each blog.

LS (Link Score)

Range: 0-10

We take the raw number of backlinks to each blog (minus links from the blog, or related domain) from multiple link reporting tools, establish an average, normalize for network effect for blogs that are part of larger networks, then assign a score on a 10 point scale.

UD (Unique Domain Links)

Range: 0-10

Unique Domain Links utilize data from Majestic SEO to determine the number of unique domains linking to a site. We then assign a score on a 10-point scale.

As strong a signal of influence as (perhaps even more than) the raw number of links is the number of sites providing the links. In the case of large network sites, one or two domains may generate hundreds of links per day. The unique domain score puts the true nature of link popularity into context.

UI (Unique IP Links)

Range: 0-15

Unique IP Links are also based on data from Majestic SEO that identifies the number of unique IP addresses linking to a website.

In the case of networks or larger publishers who own various domain names, unique IP links will (normally) count links from multiple domains on the same server only once.

A (Alexa)

Range: 0-15

Alexa ranks sites by estimating traffic and reach (the percentage of all web users who have visited that particular site). We take their ranking and assign a score on a 15 point scale.

For blogs hosted on popular domains, we estimate Alexa points based on sites with similar characteristics so that the main domain doesn't skew the score. For example, blogs hosted on the New York Times site are estimated independently of the score nytimes.com might receive.

FD (Facebook Domain Activity)

Range: 0-15

We take the combination of Facebook Likes, Shares and Comments on a blog and assign a ranking on a 15-point scale to each blog.

This number is independent of the number of fans a particular fan page might have, and in most cases is not directly related to if a blog has a Facebook page at all. The Facebook domain activity score replaces Delicious bookmarks as an indication of the number of people who bookmark or share a blog.

BL (Google Blog Links)

Range: 0-15

Google Blog Links measure the number of blog postings referencing a site. We take the raw number of blog links and assign a score on a 15 point scale.

Previous Rankings

Style99 April 2010

Style99 January 2010

Style99 September 2009

April/May 2011

The Top 10 Most Influential Style Blogs

Who's Included?

Methodology

PR (PageRank)

LS (Link Score)

UD (Unique Domain Links)

UI (Unique IP Links)

A (Alexa)

FD (Facebook Domain Activity)

BL (Google Blog Links)

Previous Rankings